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Cryptid Tourism Surge Brings Economic Boost to Manistee County
LUDINGTON, MI
Local businesses and park officials report a significant uptick in visitors to the Manistee National Forest following renewed interest in Michigan’s legendary Dogman, with outdoor gear sales and guided tour bookings increasing by an estimated 40% since early 2024.
🚀 Why Dogman Tourism Is Booming in 2025
#MichiganDogman surpassed 1M TikTok views this summer
Trail camera prices dropped since 2020
3 new documentaries filmed in Manistee this season
The surge comes after several high-profile media productions filmed in the area and a trucker’s 2017 encounter gained widespread attention on social media platforms, drawing cryptid enthusiasts and outdoor adventurers from across the Midwest to the forests north of Ludington.
📌 Related event:2017 trucker incident remains Michigan’s most controversial Dogman case
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We’ve definitely seen more people coming in asking about trail maps for the deeper forest areas. They’re buying trail cameras, thermal equipment, camping gear – it’s been good for business, but we always make sure to emphasize safety in those remote areas.
— Sarah Mitchell, Manager, Wilderness Outfitters
Be on the lookout
The economic impact extends beyond gear shops. Local bed-and-breakfasts report increased bookings from visitors specifically mentioning “cryptid research” or “Dogman investigations” in their reservations. The Ludington Bay Lodge has even created a “Mystery Weekend” package that includes guided forest tours and equipment rentals.
🌲 Technology Meets Folklore
⚙️ TECH FOCUS
Modern outdoor technology is playing a central role in the phenomenon. Visitors are deploying sophisticated trail cameras with night vision capabilities, thermal imaging devices, and GPS tracking systems throughout the forest – equipment that would have cost thousands just a decade ago but is now accessible to amateur researchers.
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The technology has democratized this kind of investigation. People feel empowered to conduct their own research using the same tools that wildlife biologists use.
— Dr. Rebecca Torres, Folklore Specialist, Western Michigan University
However, the increased foot traffic has raised concerns among forest officials about safety and environmental impact.
🌲 Safety Concerns in Remote Areas
60%
Increase in search and rescue calls in remote forest sections over past 18 months
Manistee National Forest Ranger Michael Hoffman reports the dramatic increase in search and rescue calls, often involving inexperienced hikers who became lost while seeking alleged creature habitats.
⚠️ SAFETY ALERT: “We’re seeing people venture into areas they’re not prepared for. These are experienced outdoor enthusiasts mixed with people who might not have extensive wilderness experience but are drawn by the mystery.” — Ranger Michael Hoffman
The Michigan Department of Natural Resources has responded by increasing weekend patrols and posting additional trail safety information at popular entry points. They’ve also partnered with local outdoor groups to offer wilderness safety workshops specifically for cryptid researchers.
The workshops cover essential wilderness survival skills, proper equipment usage, and Leave No Trace principles. Participants learn to use GPS devices effectively, understand weather patterns in the forest, and recognize signs of wildlife activity. Park officials emphasize that regardless of what visitors are seeking, preparation and respect for the environment are paramount.
📱 EQUIPMENT TRENDS
Local gear shops report significant changes in equipment preferences among forest visitors. High-end trail cameras with cellular connectivity have become bestsellers, with models featuring 4K video recording and infrared capabilities flying off shelves. Thermal imaging devices, once limited to professional use, are now commonly requested by amateur researchers.
Battery technology has also evolved to meet demand. Extended-life lithium battery packs and solar charging systems are increasingly popular among visitors planning multi-day monitoring expeditions. Some enthusiasts have even begun using drone technology for aerial surveillance, though forest regulations limit their use in certain areas.
🌲 🌲 🌲
🌲 Wildlife Experts Weigh In
Wildlife biologist Dr. James Patterson from the Michigan DNR suggests that increased human activity may actually be driving more legitimate wildlife encounters, potentially explaining some reported sightings.
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When you have more people in the forest with cameras and recording equipment, you’re going to document more wildlife. Bears, especially, can appear quite different when caught on trail cameras at night or when standing on hind legs.
— Dr. James Patterson, Wildlife Biologist, Michigan DNR
The state has documented a growing black bear population in the region, with several confirmed sightings in areas that overlap with reported Dogman encounters. Additionally, coyote populations have expanded, and there have been unconfirmed reports of wolves migrating from the Upper Peninsula.
Dr. Patterson notes that the increase in trail cameras has provided valuable wildlife data for the state’s conservation efforts. “We’re getting unprecedented documentation of animal behavior and movement patterns,” he explains. “While people are looking for cryptids, they’re inadvertently contributing to our understanding of legitimate wildlife populations.”
2,400+
Trail camera photos submitted to DNR wildlife database in 2024
The Michigan Wildlife Habitat Foundation has even established a citizen science program encouraging cryptid researchers to share their trail camera footage for wildlife research purposes. This collaboration has yielded valuable insights into nocturnal animal behavior and migration patterns previously difficult to document.
🌲 Local Perspective
Long-time Ludington resident and fishing guide Tom Bradley has mixed feelings about the attention his hometown is receiving.
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On one hand, it’s bringing people to the area who might not have visited otherwise. But I worry about the impact on the wildlife and the places that have been quiet for generations.
— Tom Bradley, Local Fishing Guide
Some locals have embraced the phenomenon. The Lake Shore Museum has created a small exhibit on Michigan folklore that includes information about the Dogman legend alongside other regional stories, drawing both tourists and school groups.
Local businesses have adapted their offerings to serve the influx of cryptid enthusiasts. The Manistee River Trading Post now stocks specialized camouflage gear designed for wildlife observation, while several restaurants have created “Dogman-themed” menu items that have become popular with both visitors and locals.
$2.3M
Estimated economic impact on local businesses since early 2024
The Ludington Area Convention and Visitors Bureau reports that cryptid-related tourism has extended the traditional tourist season well into autumn and winter months. Previously, visitor numbers would drop significantly after Labor Day, but the mystery tourism market has helped sustain local businesses year-round.
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We’ve had to expand our equipment rental program three times this year. People are coming from Chicago, Detroit, even out of state, just to spend weekends in our forests with their cameras and gear.
— Mike Kowalski, Owner, North Woods Outfitters
🌲 Looking Forward
Local officials are working to balance economic opportunity with environmental protection. The Manistee County Tourism Board is developing guidelines for responsible cryptid tourism that emphasize Leave No Trace principles and wilderness safety.
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We want to welcome visitors while protecting the natural areas that make this region special. Whether people find what they’re looking for or just enjoy our beautiful forests, we want them to have a safe and positive experience.
— Lisa Chen, Tourism Board Director
⚙️ TECH ANALYSIS
For outdoor technology enthusiasts, the phenomenon represents an interesting case study in how consumer-grade equipment is being repurposed for unconventional research.Trail cameras designed for cryptid hunting are being modified with extended battery systems, cellular connectivity is enabling remote monitoring, and thermal imaging technology is becoming a standard tool for night investigations.
The forest service is also considering designated research areas where cryptid and Dogman enthusiasts can set up equipment without impacting sensitive wildlife habitats.
As interest continues to grow, one thing is certain: the intersection of technology, folklore, and outdoor recreation is creating new opportunities and challenges for this region of Northwest Michigan.
540,000
Acres spanning Manistee National Forest across northern Lower Peninsula
The Manistee National Forest provides ample space for both wildlife and those who seek to study Michigan’s most enduring mystery, ensuring that this story will continue to evolve alongside the technology used to investigate it.
💬 Reader Discussion
“The 2017 trucker incident first got me interested in Dogman research…”Join the conversation
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JC Courtland, Outdoor Gear Expert Courtland is the founder of Outdoor Tech Lab with 20+ years of backcountry experience and formal wilderness safety training. Based in Ludington, MI, he personally tests all gear featured on the site to provide honest, real-world insights for outdoor enthusiasts. JC holds certifications in Wilderness First Aid and has professional experience as a satellite communications specialist.
Very interesting, especially the story of the truck driver near Manistee shooting a dogman. He reported being interviewed about it by government agents at a weigh station in Indiana. Watched the interview on Small Town Monsters.
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